Google doesn't want to sit around while its Android ecosystem becomes increasingly more split. It's apparently thinking about approaches to exert more influence, Apple-style, of Android touch screen phones by having a say in the development of their processors.
Google has been talking to chip producers about creating smartphone processors which are determined by Google's unique designs, in accordance with a statement in The Information.
The report didn't specify which chip producers Google was conversing with, but Qualcomm, MediaTek and Samsung are the biggest vendors for Android os mobile handsets. Qualcomm is probably the most ubiquitous, MediaTek is centered on cheaper Android phones and Samsung's Exynos chipsets are used in its private devices.
It's challenging to view Qualcomm accepting such a partnership with Google, since ceding control over design would begin to commoditize its business and make it harder to differentiate from other chip producers. Qualcomm is already working with weakening need for its chips and pricing pressure on its IP licensing business. For smaller sized chip manufacturers although the stamp of approval from Google will make it easier to get business with touch screen phone manufacturers.
Google truly wants to make Android more aggressive with Apple's iOS ecosystem, which has been gaining share of the market within the last year while still-dominant Android has decreased slightly.
Apple standardizes just about any part of the iPhone with its own stamp of approval. It developed the A9 chips going into the latest iPhone 6S and 6S +, bragging the fact that the brand new processors contributed to greater CPU and graphics performance for the phone generally.
This isn't the first time Google has explored creating its own chips. In 2013 the company was reportedly taking a look at designing its own hosting server chips according to licensed designs from ARM Holding, doubtless to apply at its own data centers.
Getting a say in the chips built into Android cell phones can be vital for Google if it wants to put out persuasive additional features that could omg customers far away from iPhones or keep them on Android smartphones. Google is thinking about chip designs which could allow Android phones to feature virtual and augmented reality services, in addition to stronger sensors, based on the Information.
Making cool functions such as these work effectively on mobile handsets isn't only a matter of pushing out an innovative upgrade to Android, but basically enhancing the phones' processing power to help make these functions work properly.
In its talks with chipmakers, Google has been asking them enhance to the computational power of camera sensors to filter out the milliseconds among capturing pictures, making a video-like stream of pictures, The Information reports.
Google also seems to want future Android chips to support cutting-edge sensors. Some might appear to be redundant now but they are more likely to get more easy use in future, for example sensors that calculate distance that will help enable virtual-reality environments.